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NEW YORK (June 23, 2010)…PENTAX Imaging Company proudly opened the doors of the first PENTAX camera boutique this evening within Willoughby’s Camera, New York City’s oldest photographic emporium. Designed to highlight both the serious and fun sides of the PENTAX product line, the new shop-in-shop puts visitors within easy reach of the award winning K-7 SLR, premium lenses, the colorful K-x, stylish and rugged compact cameras and a full line of sport optics including binoculars and scopes.  
  “Whether you’re a devoted Pentaxian or simply considering PENTAX for the very first time, our mission is to offer every visitor a thorough, hands-on experience,” said Ned Bunnell, President, PENTAX Imaging Company.  “Willoughby’s is now a unique outfitter to prepare all who are ready for their next PENTAX photography adventure.” 
  The opening was marked by a reception hosted by the two classic brands that have enjoyed a partnership for more than half a century.  Guests included Willoughby’s owner Joseph Douek, space designer Alex McCord (star of the Bravo series HOUSEWIVES OF NEW YORK), PENTAX executives Ned Bunnell, John Hodnett and Mark Sherengo, members of the press, as well as family and friends.  
  The store officially opens to the public at 9:00 AM on Thursday, June 24, 2010.  From noon to 2:00 PM on this day, shoppers may venture in to “trade-in” any pre-owned camera for major savings on a new PENTAX digital camera purchased over-the-counter from Willoughby’s.  (Visit store for details.)

The PENTAX Boutique at Willoughby’s Camera is located at:
298 Fifth Avenue
New York, NY 10001

Store Hours:
Mon-Fri: 9:00 AM - 7:30 PM
Sat-Sun: 10:00 AM - 6:30 PM

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces.  For over 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses.  With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.
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Media contact:
Michelle Martin