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PENTAX ANNOUNCES LIMITED EDITION SILVER K-5


Golden, Colorado (February 7, 2011)…PENTAX Imaging Company has announced that the popular K-5 digital SLR will be available soon in Limited Edition Silver.  Available in the US in limited quantities this special-edition model of the PENTAX K-5 digital SLR camera will feature an exclusive design with an original exterior color scheme and a uniquely shaped grip. 
   Along with the silver K-5, PENTAX announced three popular PENTAX DA Limited Edition Silver lens models designed for use with PENTAX digital SLR cameras also which will ship in the near future.  Each limited edition lens will feature a high-quality, silver finish applied to the high precision machine shaped lens barrel, hood and cap.
   The three prime lenses that will be available in silver include:

• smc PENTAX-DA 21mm F3.2 AL Limited Silver
• smc PENTAX-DA 40mm F2.8 Limited Silver
• smc PENTAX-DA 70mm F2.4 Limited Silver

   The special edition, silver finish K-5 will match existing PENTAX FA-Limited series lenses and the new DA Limited Silver series lenses. The camera’s mode dial, control buttons and levers all feature the elegant silver color. To improve handling, this special-edition model comes with an exclusively designed grip that is thicker than the standard K-5 model.  Shock-resistant, scratchproof reinforced glass has been used to protect the LCD monitor on the camera’s back panel and the status panel on the top panel. 
   First announced in September 2010, the K-5 DSLR offers a true high-end, weather-resistant prosumer design and features normally found only on the most costly of professional cameras including:

•    High resolution 16.3 megapixel CMOS sensor.
•    Fast 7 FPS to capture fast action shots.
•    A high sensitivity 80-12800 ISO range, expandable to 51200, with improved noise performance overall.
•    Widescreen 1080p HD video at 25 FPS with sound via built-in microphone or external 3.5mm stereo microphone jack.

   The unique DA Limited series of prime lenses offers incredible sharpness and image quality, and are made specifically for PENTAX DSLR cameras. These lenses are ideal for even the most discerning photographer who demands top performance in an ultra-compact package. The high-grade aluminum construction of the DA Limited series provides the utmost durability and elegant design.
   Whether paired or purchased separately, the Limited Edition Silver K-5 and the smc PENTAX DA Limited Silver lenses will offer owners a classic, high-end photography expererience.  Priced at $1699.95 (body kit), the PENTAX K-5 Limited Edition Silver will be available in April 2011.
The PENTAX DA Limited Edition Silver lens pricing and availability are TBA. More information is available here: www.pentaximaging.com and product images are available here:
http://www.pentaximaging.com/press/pressfiles.html 
Preorder is available here: www.pentaxwebstore.com

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces.  For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado. PENTAX Imaging Company is a division of PENTAX of America, Inc.

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Media contact:
Michelle Martin
303.728.0224
Michelle.martin@pentax.com

Consumers: 
pentaxinfo@pentax.com
1-800-877-0155
www.youtube.com/pentaxian1
www.facebook.com/pentax

The firmware installed in the camera has been upgraded to the latest version (Ver. 1.02). Compatible with large-capacity SDXC memory cards, this firmware has been designed to increase the number of images that can be recorded in RAW-format shooting and during continuous shooting using high-sensitivity settings.
PENTAX and smc PENTAX are trademarks of HOYA CORPORATION.
Design and Specifications are subject to change without notice.PENTAX and K-5 is trademarks of HOYA CORPORATION.
HDMI, the HDMI Logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
All other brands or product names are trademarks or registered trademarks of their respective companies.
Design and Specifications are subject to change without notice.