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PENTAX Receives Respected Awards from Backpacker Magazine and Men’s Journal

K-30 DSLR named “Gear of the Year” by Men’s Journal and “Editors' Choice” by Backpacker Magazine

Denver, CO (March 5, 2013) — PENTAX RICOH IMAGING AMERICAS CORPORATION (PENTAX) is pleased to announce that its K-30 DSLR has been selected to receive the highly coveted  “Editors’ Choice” award from BACKPACKER Magazine and has been awarded the esteemed designation of “Gear of the Year” from Men’s Journal.

“We are honored to have the K-30 recognized by Backpacker Magazine and Men’s Journal,” said John Carlson, Sr. Marketing Manager, PENTAX. “They were able to quickly recognize the advantages of the K-30 including its advanced full weather sealing, 100% field of view, and PRIME M image processing engine which delivers top quality images, while its ease of use, variety of shooting modes and consumer-friendly price tag appeal to photographers.”

Touted as the “industry’s most coveted award,” the Editors’ Choice Award from Backpacker is bestowed only upon products that have withstood demanding testing and use during months of trail tests and hikes with veteran teams of hikers and climbers. 

"BACKPACKER gear reviews set the benchmark by which all others are measured," said Editor-in-Chief Dennis Lewon. "That's because no other magazine or website conducts field-testing as rigorously or impartially as the crew led by Gear Editor Kristin Hostetter. Our core testers each have years of backcountry experience and expertise in multiple pursuits, from climbing to paddling to skiing. Under Kristin’s leadership, they put new products through punishing real-world abuse in the toughest terrain and worst weather.”

Recipients of the respected Gear of the Year Award from Men’s Journal are described as “only the greatest,” and are selected from the hundreds of products thoroughly tested throughout the year. In its write up, the K-30’s weather-sealing and advanced feature set is repeatedly applauded and it is described in a summary statement as “the ideal DSLR for active adventurers who want versatility, speed and precision while shooting.”

To learn more about the K-30, visit: http://www.pentaximaging.com/dslr/K-30



About PENTAX
PENTAX is a leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses. With new headquarters in Denver, Colorado, PENTAX RICOH IMAGING AMERICAS CORPORATION is a subsidiary of PENTAX RICOH IMAGING COMPANY, LTD. effective October 1, 2011. Additional details may be found here: www.pentaximaging.com/news

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Media Contact:
Amber Renard
PENTAX RICOH IMAGING
303-728-0255
amber.renard@prac.pentax.com


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