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PENTAX INTRODUCES THE K-30 DSLR IN A VARIETY OF NEW COLORS AND FINISHES

Nine Bold Colors Available in Glossy and Silky Finishes Add Exciting New Options for this Weather-Sealed, Coldproof and Dustproof DSLR

Denver, CO (April 2, 2013) — PENTAX RICOH IMAGING AMERICAS CORPORATION today announced the availability of the K-30 DSLR in nine new, bold colors. Available in a shiny crystal or matte silky finish the 15 new color choices are great for photo enthusiasts looking to add some personal style to their photography.

Recognized as Editors’ Choice from Backpacker Magazine and awarded the coveted Gear of the Year Award from Men’s Journal, the K-30 DSLR is the ideal device for photographers and outdoor enthusiasts. The K-30 combines a compact, lightweight body with many advanced features found only in higher end DSLR camera models, such as a weather, dust and cold resistant body, a glass prism optical finder with 100% field of view, state-of-the-art autofocusing, and full HD video recording capabilities.

“The K-30 already offers great features, such as dust and weather sealing, the 100% field of view viewfinder and dual control dials that are only found in more expensive cameras” said John Carlson, Sr. Marketing Manager, PENTAX. “By adding additional color choices, the K-30 now appeals to an even wider array of customers who are looking for exciting, personalized options in their digital camera.” 

The K-30 is available in the following colors: Crystal Black, Crystal Bordeaux, Crystal Green, Crystal Red, Crystal Silver, Crystal Yellow, Crystal Orange, Silky Blue, Silky Bordeaux, Silky Green, Silky Red, Silky Silver, Silky White, Silky Yellow and Silky Orange.

To learn more about the K-30 DSLR and to see images of all the new colors visit: http://www.pentaximaging.com/dslr  and select ‘view all models’ in the K-30 section.

Pricing and Availability
The new K-30 color options are available for pre-order online at www.pentaxwebstore.com for $799.95 including the smc PENTAX DA 18-55mm F3.5-5.6 AL WR lens.

About PENTAX
PENTAX is a leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses. With new headquarters in Denver, Colorado, PENTAX RICOH IMAGING AMERICAS CORPORATION is a subsidiary of PENTAX RICOH IMAGING COMPANY, LTD. effective October 1, 2011. Additional details may be found here: www.pentaximaging.com/news.

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Media Contact:
Amber Renard
PENTAX RICOH IMAGING
303-728-0255
amber.renard@prac.pentax.com



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