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PENTAX Adds White WG-3 to its Family of Ruggedized Cameras

Performance meets photographic demands with fast F2.0 lens, in-camera shake reduction, and increased waterproof, crushproof and shockproof ratings.

Denver, CO (June 3, 2013) — PENTAX RICOH IMAGING AMERICAS CORPORATION today announced the addition of a white WG-3 to its ruggedized lineup of compact cameras which launched in March 2013. The WG-3 line of cameras is now available in five colors including the new white, black and orange or in green or purple in the GPS version. The WG-3 and WG-3 GPS line of cameras offer worry-free shooting for active families and adventurous individuals. Pulling from long standing expertise in the rugged camera category, PENTAX upgraded the features on this new and improved line of waterproof cameras, now in its 15th generation.

Included in these upgrades are a feature-set that has been optimized to meet the rigorous and demanding needs of the adventurous photo enthusiast, whose travels and exploits can take them into a variety of scenarios too challenging for the traditional point-and-shoot.

For the unplanned adventure, the WG-3 offers a worry-free shooting experience with an increasingly ruggedized body that is shockproof from drops of up to 6.6 feet, coldproof to 14 degrees Fahrenheit and crushproof, waterproof to 45 feet, and can withstand up to 220 foot pounds of force. The WG-3’s rugged design is enhanced by its folded optical zoom lens that reduces its vulnerability to moisture and dust while ensuring a compact and pocketable size without the protrusion of a lens barrel. Finally, the sturdy construction and sharp design, unique to the WG-3, features a texturized grip for a controlled ergonomic grasp and colorful grip accents to further enrich its rugged styling.

“The addition of white to the existing line of WG-3 cameras is a timely inclusion for upcoming summer activities,” said John Carlson, Sr. Marketing Manager, PENTAX. “The WG-3 is a great, worry-free camera to keep with you for a day at the beach, a long hike or even on the slopes in the winter. Regardless of season, climate or weather the WG-3 was built to withstand the elements and capture great images.”

Pricing and Availability
The white WG-3 rugged compact camera will be available in July 2013 for $299.95 at www.pentaxwebstore.com  and with limited distribution to retail outlets.
To learn more about the WG-3 and WG-3 GPS line of rugged cameras visit: http://www.pentaximaging.com/digital-camera.

About PENTAX
PENTAX is a leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses. With headquarters in Denver, Colorado, PENTAX RICOH IMAGING AMERICAS CORPORATION is a subsidiary of PENTAX RICOH IMAGING COMPANY, LTD. effective October 1, 2011. Additional details may be found here: www.pentaximaging.com/news

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Media Contact:
Amber Renard
Public Relations Manager
PENTAX RICOH IMAGING
303-728-0255
amber.renard@prac.pentax.com



Company Contact:
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1-800-877-0155     
www.pentaximaging.com   
http://m.pentaximaging.com   
www.facebook.com/pentax
www.youtube.com/pentaxian1   
www.pentaxphotogallery.com
   

Major Features of the PENTAX WG-3 Include:

Heavy-duty construction for a waterproof, coldproof, shockproof, dustproof shooting experience
Featuring enhanced waterproof capabilities the WG-3 and WG-3 GPS’s underwater performance has been expanded to 45 feet, compared to the maximum 40 feet offered by its predecessors (equivalent to IPX8 or JIS Class 8 waterproof performance).  Additionally, its rugged features have been improved to prevent damage from drops of up to 6.6 feet*, inhibit the intrusion of dust**, withstand temperatures as low as 14 degrees Fahrenheit*** and bear up to 220 pounds of pressure****. 
* Measured under PENTAX-original testing standards (from a height of 2.0 meters, onto a surface of 5cm-thick plywood), conforming to Method 516.5-Shock of the MIL-Standard 810Fm.
** Measured under PENTAX-original testing standards, equivalent to IPX6 or JIS Class 6.
*** Measured under PENTAX-original testing standards, in which the camera is proven to withstand temperatures as low as –10°C.
**** Measured under PENTAX-original testing standards, in which the camera is loaded with weights up to 100 kgf, or kilogram force.


4X optical zoom lens with maximum aperture of F2.0 and 25mm wide-angle coverage
The newly designed optical zoom lens offers a maximum aperture of F2.0 to capture bright, clear images with minimal noise, even under dimly lit underwater conditions. With its four-times zoom coverage from 4.5mm to 18mm (equivalent to approx. 25mm wide angle to approx. 100mm medium telephoto in the 35mm format), this versatile zoom lens accommodates a wide range of applications — from macro shooting of flowers to wide-angle shooting of spectacular landscapes. Additionally, the camera’s Intelligent Zoom function also extends the zoom range to approximately 28.8 times to cover the focal length of an approximately 720mm super-telephoto lens (in the 35mm format) to capture extra-high-magnification images without compromising image quality.

High-performance, back-illuminated CMOS image sensor
The WG-3 GPS and WG-3 come equipped with a state-of-the-art, back-illuminated CMOS image sensor, which is superior in high-sensitivity and low-noise characteristics and assures high-speed readout of image data signals. Coupled with its new-generation imaging engine, this image sensor delivers a top sensitivity of ISO 6400 and super-high-resolution images with 16.0 effective megapixels. The WG-3 GPS and WG-3 also provide advanced image processing functions made possible by the latest super-resolution technology to ensure sharp and clear images; even offering innovative features as a Handheld Night Snap mode, which automatically captures four images of the same scene and produces a single blur-free, composite image from them.

Dual anti-shake protection for crisp, blur-free images
Combining PENTAX’s expertise in Shake Reduction technology and experience in the rugged camera category, the WG-3 GPS and WG-3’s are the first in the WG line to feature a dual shake reduction system combining an image-sensor-shift-type SR (Shake Reduction) mechanism with a Digital SR mode to more effectively compensate for the adverse effects of camera shake and subject shake in shake-prone conditions, such as when capturing poorly lit subject with ambient light only, or when shooting sunset scenes.

Six LED Macro Lights to assist close-up shooting
By positioning six LED Macro Lights around the circumference of the lens barrel for macro shooting, the WG-3 and WG-3 GPS provide brighter, more uniform illumination on the subject when the Digital Microscope mode is selected.* Thanks to the inclusion of the Macro Lights, the user can clearly see a magnified view of a microscopic world often unnoticeable with the naked eye on the camera’s LCD monitor and effortlessly capture eye-catching images. In order to minimize camera shake and subject shake, the instant illumination function allows for the use of a higher shutter speed by automatically raising the illumination level of the Macro Lights at the moment of shutter release. In addition, the Macro Lights double to offer other user-friendly features, such as a Self-Portrait Assist mode to check if the subject’s face is safely captured within the picture frame using the blink of an LED lamp, and a LED lighting mode to use the Macro Lights as a lighting device in the dark.
* When the Digital Microscope mode is selected, the recorded size is fixed at 2.0 megapixels (at 16:9 proportions).

Advanced GPS functions and pressure/altitude/depth gauge to facilitate outdoor shooting (available with the WG-3 GPS only)
The WG-3 GPS comes equipped with a sophisticated GPS module, which automatically records position data* and travel log data onto captured images and adjusts the built-in clock to local time. Thanks to newly incorporated pressure sensor and digital compass, the user can not only check the pressure, altitude/underwater depth and direction of a shooting location, but also record such data onto captured images for future reference.
* Location data recorded at the time of shooting can be confirmed with the use of the accompanying software (Windows version only).

Full HD movie recording for extended shooting of high-quality movies
The WG-3 GPS and WG-3 provide Full HD movie recording employing the H.264 recording format, allowing the user to capture high-quality, extended movie clips (1920 x 1080 pixels, 16:9 proportions) at a frame rate of 30 frames per second. They also feature a high-speed camera function* for slow-motion playback of captured movie clips and a fast-forward movie function** to simplify creative movie techniques. A micro-HDMI♦ terminal (Type D) is also provided on their camera body for simultaneous output of Full HD movie clips and sound to external devices.
* When this function is selected, the recorded size is fixed at 1280 x 720 pixels).
** When this function is selected, the recorded size is fixed at 640 x 360 pixels).


Extra-large, high-resolution, wide-frame 3.0 inch LCD monitor
These WG- 3 series models incorporate an extra-large, high-resolution 3.0 inch color LCD monitor with horizontally extended 16:9 proportions and approximately 460,000 dots. The PENTAX-original AR (Anti-Reflection) coating minimizes annoying glare and reflections to assure a sharp, clear on-screen image and video playback even under harsh sunshine, while its wide-view design offers a clear view of the monitor from approximately 170 degrees horizontally and vertically, making it particularly useful in low and high angle shooting.

Wireless recharging (available with the WG-3 GPS only)
The WG-3 GPS is compatible with the wireless Qi (inductive power standard) recharging system, which automatically recharges the built-in battery simply by placing the camera on a Qi-compatible wireless charger. Since this system eliminates the need to open and close the battery chamber cover, it greatly reduces the risk of foreign substances such as sand and dust from being introduced into the camera body.

Other features
• Dedicated LCD display on the front panel to indicate time, pressure and altitude(WG-3 GPS only)
• Two remote control receptors (one in front and another on the back) to widen signal coverage
• Digital level to check the camera’s horizontal and vertical inclination
• O-LA135 Lens Adapter to broaden the wide-angle coverage to 20mm in the (optional accessory) 35mm format using the DW-5 RICOH Wide Conversion Lens
• Auto Picture mode to automatically select the most appropriate shooting mode from 16 different scene modes
• Digital Wide mode to compose an extra-wide-angle picture (equivalent to approx. 19mm wide angle in the 35mm format) from two separate images
• Carabiner strap (included) for hooking the camera to a backpack, belt loop or other outdoor gear
• 12 digital filters for increased artistic visual effects
• Image viewing, editing and filing software included: MediaImpression 3.6.2 LE (Windows version compatible with Windows 8) and MediaImpression 2.2 LE (Macintosh version compatible with Mac OS X 10.8)
• Compatibility with Eye-Fi wireless LAN SD memory cards

♦Windows is a registered trademark of Microsoft Corporation in the United States and other countries.
♦Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries.
♦HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
♦All other brands or product names are trademarks or registered trademarks of their respective companies.
♦Design and Specifications are subject to change without notice.