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Ricoh Imaging Americas Corporation Introduces Five HD PENTAX DA Limited Lenses

New Lenses feature enhanced performance with high-grade HD coating and rounded diaphragms for stunning bokeh effects

DENVER, CO, August 27, 2013 –Ricoh Imaging Americas Corporation (Ricoh Imaging) is pleased to announce the introduction of five new HD PENTAX DA Limited lenses. The acclaimed HD PENTAX DA Limited series of prime lenses, specifically designed for the PENTAX  K-mount DSLR cameras includes the HD PENTAX DA 15mm F4 ED AL Limited, HD PENTAX DA 21mm F3.2 AL Limited, HD PENTAX DA 35mm F2.8 Macro Limited, HD PENTAX DA 40mm F2.8 Limited and HD PENTAX DA 70mm F2.4 Limited, elevating optical design and performance.

Touting highly-enhanced optical performance the HD PENTAX DA Limited lenses feature treatments of both SP (Super Protect) coating and the PENTAX-original high-grade multi-layer HD (High Definition) coating, which assures much higher light transmittance than conventional multi-layer coatings delivering sharp, clear images with significantly reduced flare and ghosting, even under demanding, backlit conditions. All five lens models have also been upgraded with completely rounded aperture diaphragms at wide aperture settings for optimal optics performance and gorgeous bokeh effects.

“Ricoh Imaging continues to innovate and improve all aspects of photography,” said Jim Malcolm, Executive Vice President, Ricoh Imaging. “With an industry-leading 24 APS-C optimized lenses our family of K-mount DSLRs and lenses provides consumers with a system that has been fine-tuned and meticulously architected for optimal image output. And, with enhancements like HD coating, we are continuously helping consumers achieve more technically sound images.”

Inheriting the distinctive visual description and premium appearance of the lauded PENTAX Limited Lens series, the refreshed line of HD PENTAX DA Limited lenses features a meticulous finish in every detail, from the outstanding image rendition to the high-quality, hand-machined aluminum body, the refreshed lineup provides the utmost durability and elegant design.


Pricing and Availability 

The HD PENTAX DA Limited Lens series will be available for purchase in a choice of black or silver at www.us.ricoh-imaging.com and retail outlets nationwide in September 2013 with the following suggested retail prices:
- HD PENTAX DA 40mm F2.8 Limited- $549.95
- HD PENTAX DA 15mm F4 ED AL Limited- $699.95
- HD PENTAX DA 21mm F3.2 AL Limited- $699.95
- HD PENTAX DA 35mm f/2.8 Macro Limited- $749.95
- HD PENTAX DA 70mm F2.4 Limited- $749.95


Major Features (common to all five models):

1. High-grade HD coating for exceptional image rendition
HD PENTAX DA Limited lenses are treated with HD coating,* a high-grade multi-layer lens coating that assures higher light transmittance and lower reflectance than conventional multi-layer coatings. As the result, HD PENTAX DA Limited lenses produce sharp, clear images free of flare and ghost images, even under such adverse lighting conditions as backlight.
* HD stands for High Definition, and signifies the lens’s capacity to reproduce images that excel in transparency, definition, resolution and rendition.

2. Round-shaped diaphragm for beautiful out-of-focus rendition
All lenses feature a completely round-shaped diaphragm to optimize the performance of their distinctive optics. This diaphragm produces a natural, beautiful bokeh (out-of-focus) effect, while minimizing the streaking effect of point light sources.

3. Acclaimed Limited Lens-series qualities for distinctive visual description and a premium appearance
While inheriting the design concept of the Limited Lens series, these lenses were designed by combining a series of mechanical and numerical evaluations with human assessment of test-shooting samples to assure supreme image reproduction. Their optical design has been optimized for digital photography to deliver sharp, clear images with outstanding contrast, even at the maximum aperture. In addition, their lens barrel, hood and cap are all made of a high-grade aluminum material, hand-machined for perfect proportions and beautiful texture.

4. Enhanced exterior design signifying HD series
While inheriting traditional design features of DA PENTAX Limited Lenses the new HD PENTAX DA Limited lens series features a red anodized ring on the front of the focus ring to signify the presence of new HD PENTAX lens coating and enhance its exclusive appearance.

5. Other features

• SP (Super Protect) coating (already featured in four other lenses) has been applied to the HD PENTAX-DA 40mm F2.8 Limited to keep the front surface free of dust and stains.
• All the lenses come in a silver version in addition to the black version.
♦Design and Specifications are subject to change without notice.

| About Ricoh Imaging Americas Corporation|

Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services.  Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions.

The company now known as Ricoh Imaging Americas Corporation, was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, Ricoh Imaging Americas Corporation continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh’s offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features.

For further information, please visit www.us.ricoh-imaging.com.


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© 2013 Ricoh Americas Corporation. All rights reserved. All referenced product names are the trademarks of their respective companies.

Contact:

Amber Renard
Ricoh Imaging Americas Corporation
(303) 728-0255
amber.renard(at)us.ricoh-imaging.com