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World’s Smallest, Lightest Compact System Camera Lineup Grows

Ricoh Imaging Expands Q System with 08 Wide Zoom Lens

DENVER, CO, NOVEMBER 6, 2013 – Ricoh Imaging Americas Corporation (Ricoh Imaging) today announced the addition of the 08 wide zoom lens to its popular line of compact system cameras, the PENTAX Q.  Touting the smallest, lightest compact system camera body available, the PENTAX Q line of cameras and assortment of lenses offers consumers a light and highly-portable interchangeable lens system. 

Designed for exclusive use with PENTAX Q-mount cameras, the 08 wide zoom lens is the most compact ultra-wide angle zoom lens available today. When mounted on a PENTAX Q7 body, the 08 wide zoom lens offers a flexible focal length of 17.5mm to 27.5 (in 35mm format). At only 38 millimeters in length, the 08 wide zoom lens is the perfect pocketable companion for on-the-go snapshots, landscapes, architecture and street photography where zooming flexibility is desired. Additionally, its optical design boasts a molded-glass DSA (Dual Super Aspherical) element minimizing distortion, while two ED (Extra-low Dispersion) glass elements and one super-low-dispersion glass element deliver clear, high-resolution images with edge-to-edge sharpness, while effectively compensating for chromatic aberration over the entire zoom range.

“Ricoh Imaging’s commitment to the Q system remains steadfast,” said Jim Malcolm, Ricoh Imaging. “We continue to increase the number of lens and accessory options available making this system the complete compact camera system with interchangeable lenses.”

The Q-mount lens series offers consumers a variety of focal lengths and apertures suitable for a wide range settings and subjects. Included in Ricoh Imaging’s lineup of PENTAX Q-mount lenses are a telephoto zoom, standard zoom, standard prime, fish eye, toy wide-angle, toy telephoto and mount shield.

Pricing and Availability
The new 08 Wide-Angle zoom lens will be available for purchase online at and at retailers nationwide in December 2013 for a suggested retail price of $499.95.

Major Features
Super-compact, ultra-lightweight design
Thanks to the incorporation of three molded-glass aspherical elements in its optics, this zoom lens has the shortest overall length (approximately 38 millimeters) among the Q-mount zoom lenses, and features a super-compact body weighing a mere 75 grams. Thanks to its pocket-size and unique focal length coverage from 17.5mm to 27mm in the 35mm format (with a Q7 camera body), it can be used for a wide range of subjects and applications, especially when shooting in confined spaces where the subject is close to the camera, and for scenic photography with exaggerated perspectives. Its machined-aluminum lens barrel assures smooth, comfortable zooming operation.

Exceptional visual description
Thanks to the incorporation of a molded-glass DSA (Dual Super Aspherical) element in the first optical group distortion is minimized, while two ED (Extra-low Dispersion) glass elements and one super-low-dispersion glass element deliver clear, high-resolution images with edge-to-edge sharpness, while effectively compensating for chromatic aberration over the entire zoom range.

Other features
• Inner-focus mechanism for high-speed, low-noise AF operation.
• Quick-Shift Focus system for instant switching to manual-focus operation after the subject is captured in focus by the camera’s AF system.
• SP (Super Protect) coating to keep the front surface free of dust and stains.
• Built-in lens shutter equipped with an ND (neutral density) filter and an iris diaphragm.
Optional Accessory

PH-RBF49 - Plastic lens hood for exclusive use with the PENTAX-08 WIDE ZOOM lens.

Note: Designs and specifications are subject to change without notice.

To learn more about Ricoh Imaging’s Q compact system camera as other Ricoh Imaging products, please visit

| About Ricoh Imaging Americas Corporation|

Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services.  Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions.

The company now known as Ricoh Imaging Americas Corporation, was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, Ricoh Imaging Americas Corporation continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh’s offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features.

For further information, please visit:

© 2013 Ricoh Imaging  Americas Corporation. All rights reserved. All referenced product names are the trademarks of their respective companies.


Amber Renard
Ricoh Imaging Americas Corporation
(303) 728-0255