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Unique, energy efficient 3-wheeled vehicle uses integrated approach to target camera buyers.  



GOLDEN, COLORADO (June 9, 2008)…PENTAX Imaging Company is showing off its digital camera line-up on the streets of the Denver metro area over the next two weeks using a unique approach – The BobCar Showroom.  BobCars are three-wheeled, energy efficient, mini-vehicles that offer a unique form of outdoor advertising to engage and educate consumers right on the street.  The PENTAX mobile showrooms feature the latest PENTAX digital SLRs and compact digital cameras and offer consumers hands-on demonstrations, literature and special incentives being offered by PENTAX for purchasing selected products.   


The PENTAX BobCar will scoot around downtown Denver, Cherry Creek, Wash Park, Boulder, Golden and southeast Denver from June 9 to June 22.  The vehicle makes stops at strategic locations in close proximity to retail dealers where consumers may purchase PENTAX products.  As a form of field marketing that offers non-traditional and flexible methods, BobCar Media was created by Snap Marketing in New York, an experiential marketing shop. 


The format supports the PENTAX aim at building strong consumer relationships and loyalty that is further reinforced by the company\'S Webby award winning website





PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, and eyepieces. For more than 80 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses.  With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.


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