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PENTAX ANNOUNCES DCF NV BINOCULAR SERIES

GOLDEN, Colorado (December 15, 2008)...PENTAX Imaging Company announced a new binocular series with the renowned PentaBright™ technology assuring superior image quality. Available in 8x36 and 10x36 models, the PENTAX DCF NV offer the perfect combination of a semi-compact design with bright optics ideal for all around use.

With high resolution, phase-coated and super-reflective coated roof prisms that provide high contrast images, the DCF NV models feature fully multi-coated lenses to increase light transmission and color quality. Each model offers a fiber reinforced polycarbonate design that makes these binocular models extremely lightweight and durable. The rubber covered exterior of the DCF NV models provides a sure grip and protects the internal mechanisms, and the inner-focus optical design adds to the durability. The helicoid eyepiece ring with four click stops provide the most comfortable eye relief including long eye relief for viewing with or without glasses. A click-stop adjustment locks in the right eyepiece diopter for easy operation.

PENTAX Imaging Company will preview these new models from January 15-18 in Orlando, Florida at the 2009 SHOT SHOW®, the world’s premier exposition of firearms, ammunition, archery, cutlery, outdoor apparel, optics, camping and related products and services.

The DCF NV will ship in February 2009 at US $219.00 for the 8x36 and US $229.00 for the 10x36 model. Each model is covered by the PENTAX Worry-Free Warranty.

More information is available here:www.pentaxsportoptics.com and product images are available here: http://www.pentaximaging.com/press/pressfiles.html.

PENTAX Imaging Company is an innovative leader in the production of sport optics, digital cameras, lenses, and eyepieces. For almost 90 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of HOYA CORPORATION.
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MEDIA CONTACT:
Michelle Martin
303.728.0224
michelle.martin@pentax.com
PENTAX on the web:
www.pentaxsportoptics.com